企业使命：发展中国高端酒店用品事业

企业愿景：打造酒店用品领袖品牌

企业精神：勇攀高峰  超越梦想  追求卓越 

品牌理念：五星生活的思想者

经营理念：秉言行九鼎之德  打造高质量产品为客户创造价值

服务宗旨：享受为每一位顾客服务后的快乐

敬业精神：专心致至  锲而不舍  尽善尽美

人 才 观：品德为先  敬业为本  团结合作  人尽其才

Enterprise Mission: promoting the products of starred hotels in China.
Enterprise Prospect: establishing the leader brand in the field of hotel products.
Enterprise Spirit: Scaling new heights, Exceeding dreams, Striving for excellent.
Brand Ideas: The thinker of the life of five-star hotels.
The ldea of management: Do and keep promise.Produce high-quality products.
Create value for our customers.
Aim of our service: Service for every customer is our pleasure.
Professional Ethics: Concentration, Perseverance and Perfection.
Views of Talents : Morality is the first; Dedication is the principal; 
Depend on each other; make best use of capability.