Enterprise Mission: promoting the products of starred hotels in China.
Enterprise Prospect: establishing the leader brand in the field of hotel products.
Enterprise Spirit: Scaling new heights, Exceeding dreams, Striving for excellent.
Brand Ideas: The thinker of the life of five-star hotels.
The ldea of management: Do and keep promise.Produce high-quality products.
Create value for our customers.
Aim of our service: Service for every customer is our pleasure.
Professional Ethics: Concentration, Perseverance and Perfection.
Views of Talents : Morality is the first; Dedication is the principal; 
Depend on each other; make best use of capability.